

MUSEUM IDENTITY
While serving on the board of directors for the Santa Cruz Museum Association, I was asked to revitalize the look of this Santa Cruz institution. With an eye on the future and a foot in the past, this design emerged. The symbols are obviously Native American, with a mushroom added in for fungus. The crenellated lines are like reeds woven in basketry.
Stop by the museum when you're in Santa Cruz-- there are always wonderful exhibits and programs happening.